My Story (1)
Calvin Dennis of Tallahassee Florida, is an Entrepreneur and Owner of Live Black Heart. In 2008, Calvin was the recipient of Florida Class 2B FSWA All-State Team, Tallahassee Quarterback Club Player of the Week and Kappa Alpha Psi Guide Right Foundation Scholarship. He was a highly recognized two sport athlete (Football, Baseball) who received a full athletic scholarship to Division II powerhouse University of West Georgia. Mr. Dennis now holds a Bachelor’s degree from the University of West Georgia and is currently pursuing Nonprofit Management & Community Development certificate from the same University.

How it started

Calvin began the Live Black Heart Movement after experiencing multiple personal tragedies. Though some would allow these losses to break them, Calvin has used his tragedies to empower and help unite survivors. The Heart and bolt Live Black Heart logo symbolizes the strength you gain from surviving hardships and personal tragedies. We believe that Every Heart Has A Story and your story deserves a chance to be heard. This is why Live Black Heart was created. The multidimensional lifestyle brand encompasses apparel, social engagement, development and making it cool to support a cause. In 2007, his mother bravely fought Pancreatic Cancer for six months, before she passed. In 2009, Calvin and his collegiate teammate, Willie Pitts were involved in a fatal automobile accident where Willie passed. The following year, Calvin lost teammate, Maron Butler, to another automobile accident.


With the “Every Heart Has A Story,” concept Live Black Heart has gained supporters across US and internationally. The supporters come in all ages, demographics and walks of life. The support group comes from businesses, artists, entertainers, students, athletes and entrepreneurs. In 2014, the brand was featured on BET’s 106 & Park show. The Every Heart Has A Story Tour, which visited 13 colleges, ended at New York Fashion Week where the brand was showcased. The brand has also been invited to travel with ESPN College Game day and Pepsi Out of The Blue Tour. Calvin has made it his mission to show others that it is possible to rise up from tragedies and keep a positive outlook on life.. Through support and compassion, his company has joined the fight to help others. In 2015-16 Calvin helped raise $4,500 for Sickle Cell Foundation of Leon County through 10 day crowdfunding campaign. Calvin and Priceless One Management CEO Kylie Russell also sponsored 10 students in Livingstone, Zambia with Zambia Connect Outreach Project.


Join our movement

We want you to be apart of LiveBlackHeart! Submit your story today and be the reason someone else is inspired. Want to sponsor or market your cause with Live Black Heart be sure to email us at